Are you going to be an IT engineer?

I might look strange to some people when I define India’s IT business as “Techno Slavery”, somewhere that feeling in my mind make me to start something of my own.

Sure, the tech slowdown in the US *has* been a rude awakening for Indian IT companies, but If we will depend on the US than we can see the worst of it. There is much more to come here and it will be come in form of fewer jobs, less salaries and much work. Many IT Companies have relied purely on software export to the USA,

and they are in for a miserable ride, because they have painted themselves into a corner. Should the US market suddenly begin shutting down on them (as could very possibly be the case right now), they will be left with no alternate markets, no alternate sources of revenue, not other option but to start pink-slipping their workforce to reduce expenses i.e they have to cut the jobs anyways. When there is no business how these people will earn and they will shut down soon.

We have seen the Wipros and the TCSs, the Knoxwares and the SRGs, the big guys and the small ones – all chasing the holy grail of “Indian products, Indian markets, International Quality” with earnestness, determination and a lot of innovation. These people started with the Indian market and once they start getting the International business and money in $$$ , they all forget the Indian Market, We have seen all these efforts disappear like puffs of smoke in a gale as the export-oriented policies began appearing. The current policies that the Government is dishing out make it far more attractive to work for other people than for one’s own.

The current policies have killed the Indian software industry, this is again a totally different thought. The software MNC’s certainly increased the purchasing power of the middle class but that have also created some type of the pressure on the coming IT engineers for high pays and lucrative jobs. We can understand that business is all about money but what is the meaning of that money which does not do any good for the country and its people. When you always have the fear that, one day someone will say , “OK Now its enough, they do not need you because either they have no work for you or they got cheaper labor”.

Don’t laugh – think about it. By catering exclusively to American clients (who will never acknowledge the Indian roots of their products/services when marketing them), you are part of the American software industry – an industry that caters to a market that (despite globalization) suffers from a chronic case of “Not Made Here Syndrome”.

Take away the carrots that make it more attractive to cater to American markets than Indian markets, or at least create a level playing field – create policies that reward catering to local markets in the same way the industry is currently rewarded for bringing in export dollars. Understand the need for balance, and for keeping more than one iron in the fire. Don’t make the “Think Global” mantra an excuse to ignore our local markets.

Much of the Indian software industry is all about leaves and branches. Sadly, you also need strong roots for a tree to survive the winds of change. Like once you start a business it should have all alternative available. With the primary market (the USA) in doldrums, it is time for the industry to strengthen their roots in more local markets – not just India, but Asia, since Asia will without doubt be a far bigger market with more lasting challenges and opportunities than found in the US. We have more than 125 crore people here in India. To start something in India is definitely not make $$$ like in the outsourcing world but it will definitely provide a better market. We can see some examples like hospitals, school, colleges, manufacturing units and other small industries which are mostly unaware of IT.

Some day we all will know, home is always better than any other place and start working for our country.

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